Femme FIt event at Sports Chalet targets women athletes

IECN Photo/ Yazmin Alvarez Sports Chalet exployee Lauren Heilman takes a run on the treadmill to track her steps during Sports Chalet's, Femme Fit, a fitness event geared toward female athletes.

Women athletes were celebrated last week at Sports Chalet in Redlands through the sporting goods store’s female-geared fitness event, Femme Fit.

The free event is designed to bring a variety of sports-themed vendors together to create an opportunity for women athletes to receive consultations or further information about sports products and services.

“We want people to explore their adventurous side, without it feeling like a workout,” said Michelle Holt with Sports Chalet.

“By sharing our knowledge, expertise and passion through hands-on events like Femme Fit, we can connect with the consumer and provide them with the tools they need to continue to seek their inner athlete.”

During the Redlands event, experts from Shebeest, Manduka and Empower Fitness were on hand offering female-specific fittings on gear necessary for activities such as scuba diving.

Also on hand were representatives from Brooks and New Balance, providing information on how to select the proper running shoe. Fitness tests on treadmills, which helps identify an individuals specific range in motion while running, were also available.

IECN Photo/Yazmin Alvarez A representative from Brooks explains the company's shoe technology during a Sports CHalet "Femme Fit" event aimed at women athletes.
IECN Photo/Yazmin Alvarez
A representative from Brooks explains the company’s shoe technology during a Sports CHalet “Femme Fit” event aimed at women athletes.

During the event, several store guests took the opportunity to participate in some of the fitness tests as well as stop by vendor stations to gather information.

Beyond Femme Fit, Sport Chalet also hosts several other events in-store throughout the year ranging in everything from free SCUBA classes to professionally-led fishing seminars.

Sport Chalet hosted the first Femme Fit event last summer in La Canada. Since then, Femme Fit events have been held at Sport Chalet stores in Visalia and events in Pleasanton and Torrance are planned later this year, according to Sports Chalet representatives.

To learn more about events offered through Sports Chalet, call the Redlands store at 909-335-3800 or visit www.sportchalet.com.


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