A successful Colton Tamale Festival last year prompted Albert “Suavemente” Zamora to to embark on a second attempt to organize the day long event.
This year’s festival will take place on October 17 at Fleming Park from 10 a.m. to 9 p.m. The event will be sponsored by Remedy Bail Bonds, Quaid Harley Davidson Motorcycles of Loma Linda, El Aguila Mexican Restaurant, Monibee Enterprises, the Juvenile Diabetes Research Foundation (JDRF), Inland Empire Body and Paint, Cities Finest Car Club, Groupe Car Club, and many others.
Finding inspiration from the International Tamale Festival that takes place in Indio every year, Colton Parks and Recreation commissioner and events promoter Zamora, with the help of other prominent community members, decided to organize the event to raise funds to support diabetes research through JDRF, as well as to raise money for scholarships.
“We’re trying to raise enough money for diabetes research, as well as scholarship funding for students heading to college,” Zamora explained. “We’re taking a positive approach in order to plant better seeds for better communities.”
Last year the tamale festival had participation from over 50 vendors and registered over 100 cars, motorcycles, and pedal bikes for the show that took over five blocks of the area that surrounds the park. Zamora expects more than a 100 vendors and car, motorcycle, and pedal bike show participants for this year’s event.
“There’s nothing wrong with dreaming big,” he said. “Last year, there were several people that said this couldn’t be done, that I couldn’t do it. But I was determined to overcome various obstacles, and in the end it worked out fine. All it takes is hard work.”
El Aguila Restaurant part-owner Esperanza Cid, 25, said her businesses’ involvement in the festival last year not only helped her restaurant receive more clientele, but also participate in local events.
“It benefits us, a local restaurant,” Cid said. “Spreading the word is critical for the success of local businesses and the community. Because of the festival we have been able to be more invested in community events.”
Zamora said events like the Tamale Festival are essential to the Inland Empire’s growth because it
“I feel that there’s a need in this community for events like these because we need to bring positive energy to the Inland Empire,” he said. “We want to bring awareness for local businesses, invite other cities to participate, and to gain feedback from other businesses and cities to improve our economy.”
For more information, contact Albert Zamora at (909) 554-0847 or visit his website at www.suavementeprod.com.